TCL Showcases Latest Display Technologies and AI Innovations at IFA 2025
TCL launches exciting range of new products at IFA 2025
TCL Air Conditioning
TCL New TV Range
Featuring a dedicated sports-themed design igniting an athletic vibe at IFA 2025 alongside the brand’s latest technological innovations, the exhibition also underscored TCL’s commitment to connecting audiences worldwide through the transformative power of technology, elevating sports experiences for fans and athletes alike by blending innovation with passion to inspire greatness on and off the field.
𝐈𝐧𝐧𝐨𝐯𝐚𝐭𝐢𝐯𝐞 𝐀𝐮𝐝𝐢𝐨𝐯𝐢𝐬𝐮𝐚𝐥 𝐃𝐢𝐬𝐩𝐥𝐚𝐲: 𝐈𝐦𝐦𝐞𝐫𝐬𝐢𝐯𝐞 𝐄𝐧𝐭𝐞𝐫𝐭𝐚𝐢𝐧𝐦𝐞𝐧𝐭 𝐟𝐨𝐫 𝐄𝐯𝐞𝐫𝐲 𝐕𝐢𝐞𝐰𝐞𝐫
At the heart of TCL’s showcase is its 2025 flagship model the C8K Premium QD-Mini LED TV. With its CrystalGlow WHVA panel, Virtually ZeroBorder design, advanced QLED technology, and Audio by Bang & Olufsen, the C8K combines breakthrough display engineering, immersive design, and premium audio into one masterwork, offering front-row immersion for an unparalleled game viewing experience.
Since launching the world's first QD-Mini LED TV in 2019, TCL has continued to reinforce its leadership in display technology with its evolving QD-Mini LED technology. Combining precise Mini LED backlighting with the world's leading QLED technology, this innovation delivers OLED-class contrast and a wide color gamut, along with higher peak brightness, longer lifespan, and better value especially in ultra-large TV sizes all while utilising low-energy backlights and high-efficiency panels for a lighter environmental footprint.
Expanding beyond TVs, TCL also introduced its QD-Mini LED technology to an ultra-wide monitor for the first time at IFA with the 57R94 Dual 4K, delivering immersive visuals for gaming and multi-window productivity.
In audio, TCL also featured additional innovative experiences in collaboration with Dolby. TCL showcased the new Z100 Wireless Free Sound Speaker. When paired with TCL TVs that support Dolby Atmos FlexConnect, users can choose how they want to arrange their speakers bringing freedom and flexibility to incredible immersive home theater experiences. TCL also announced that the next generation of Dolby Vision, Dolby Vision 2, is planned to come soon to TCL TVs to further elevate the TV viewing experience.
𝐀𝐈-𝐏𝐨𝐰𝐞𝐫𝐞𝐝 𝐒𝐦𝐚𝐫𝐭 𝐋𝐢𝐯𝐢𝐧𝐠: 𝐑𝐞𝐝𝐞𝐟𝐢𝐧𝐢𝐧𝐠 𝐆𝐚𝐦𝐞-𝐝𝐚𝐲 𝐌𝐨𝐦𝐞𝐧𝐭𝐬 𝐚𝐭 𝐇𝐨𝐦𝐞
Underpinning TCL’s portfolio at IFA 2025 was the company’s human-centric AI, built on Eagle Lab’s Turing Platform, which enables smarter, more personalised experiences across TVs, air conditioners, refrigerators, washing machines, smartphones, and more.
The TCL FreshIN 3.0 Air Conditioner features AI Health, Voice Control, and AI Energy Saving, offering ultra-quiet fresh air with QuadruPuri purification, while VoxIN, BreezeIN, and SaveIN AI enhance convenience, comfort, and energy efficiency. In the kitchen, the Free Built-in Refrigerator with T-Fresh Technology ensures a hygienic environment for food and quick access to chilled half-time snacks and drinks. The SuperDrum Series Washer & Dryer Pair with smart Wi-Fi connectivity allows users to manage laundry remotely, while Auto Dose technology automatically dispenses the perfect amount of detergent.
Adding companionship to multiple scenarios was TCL AiMe—the world’s first modular AI companion robot. Making its first appearance in Europe at the show, TCL AiMe blends lifelike expressions, interactive AI, and smart living features to turn everyday moments into opportunities to imagine, play, and connect.
𝐕𝐢𝐛𝐫𝐚𝐧𝐭 𝐄𝐱𝐩𝐞𝐫𝐢𝐞𝐧𝐜𝐞 𝐰𝐢𝐭𝐡 𝐎𝐥𝐲𝐦𝐩𝐢𝐜 𝐒𝐩𝐢𝐫𝐢𝐭
As a Worldwide Olympic Partner, TCL brought the excitement of the Winter Olympics to IFA 2025 with a series of interactive experiences inspired by the upcoming Milano Cortina 2026 games. Among them was a dedicated Winter Olympics Zone featuring mascots Milo and Tina that made a memorable stop for IFA visitors. Adding to the excitement, TCL also highlighted Team TCL, a dedicated support program for TCL’s participation in the Olympic Games. Global Debut of TCL NXTHOMETM Brings Premium Art into Everyday Life
Making its global debut at IFA 2025 was TCL NXTHOMETM. Shaped by TCLArt’s vision to “Inspire the Artists of Tomorrow,” TCL NXTHOMETM blends smart home solutions, lifestyle appliances, with premium collaborations from global partners including Audio by Bang & Olufsen, Roche Bobois, Chris Lefteri Design, Castelli 1938, and Alcantara.
From smart freshness in the kitchen to artful living in the living room, cinematic sound in the home theater, creative energy in the gaming zone, and restful relaxation in the bedroom, TCL NXTHOMETM redefines modern living where innovation meets artistry.
About TCL South Africa
TCL is a leading consumer electronics brand and a global leader in the television industry. Operating in over 160 markets worldwide, TCL specialises in the research, development, and manufacturing of consumer electronics products, including TVs, audio systems, home appliances, mobile devices, smart glasses, commercial displays, and more. For additional information, visit the TCL website at https://www.tcl.com.
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